Facebook’s ‘I’m a voter’ app reveals that voting is so cool it’s contagious, and they have the data to prove it
It’s always been fun getting a voting sticker that tells the world, ‘Yea, I’m an American citizen. Deal with it.’ You make sure that sticker goes where people can see it – on your jacket, water bottle, brief case, car, forehead, and now…. your Facebook page! Recognize this?
Your friends can “like” the fact that you just voted?! Is there ANYTHING cooler? It turns out those nerds (who I strive to be one day) that conceived of this idea can’t confirm whether or not it’s the COOLEST thing ever, but they can confirm that an additional 340,000 people voted in 2010 because of this little button. How did they do this? By painstakingly cross-referencing all the names of those who cast ballots on the day of the election with the names of those who engaged with the “I’m a voter” feature on election day, and analyzing the overlap to determine influence. Overall, those who saw the “I’m a voter” app were 2% more likely to click on it, and .4% more likely to go vote than Facebook users in either of two control groups, one that received only a generic election reminder, and another group that received no reminder at all.
According to Facebook, 6,925,353 shared that they were voting on Tuesday through the “I’m a voter app”. We’ll wait and see once the number-crunchers have returned results, how many additional people actually ended up voting during this election cycle due to Facebook’s grassroots engagement tool.